Manama, Kingdom of Bahrain – 07 November 2021: Gulf Air, the national carrier of the Kingdom of Bahrain, today celebrated the successful launch of its private charter services which allows its global clientele to book private direct charter flights with personalised itineraries after their first Boutique Charter flight had landed back from Malaga, Spain. The event was held in the airline’s headquarter in Muharraq, where Gulf Air’s Acting Chief Executive Officer Captain Waleed Abulhameed AlAlawi recognized some of the airline’s staff from the Commercial and Operations departments for their efforts to make this project a success by distributing certificates of appreciation.

Commenting on this achievement, Captain Waleed Abdulhameed AlAlawi said: “This is yet another achievement to add for the National Carrier as a direct result of the success of its boutique strategy as we continue to cater to passengers preferences in the tourism and travel sector. This success would not have been possible if it wasn’t for all the efforts of our distinguished staff that worked really hard on this project to realize its fruitful results; and for that I thank each and every one of them”.

In 2019 and in line with its strategy to become the customer’s airline of choice, Gulf Air announced its boutique business model concept which would reinforce its focus on product and customer experience. Similarly with the hospitality industry, Gulf Air differentiates itself as a boutique airline that is different and unique in the way it operates comparing to the bigger airlines that are more volume driven. This new concept is derived from the airlines business model to offer its boutique services to a more niche clientele whilst highlighting the key services the airline is renowned for.