For this year’s Aircraft Interiors Expo in Hamburg, AIM Altitude’s exhibit will provide a metaphor for what the company does best: taking complex design visions from concept through to certified reality, while maintaining the design integrity and brand identity.
The stand design will be structured around a development project, within which two areas will be created. One will provide a concept door 2 entrance, and the other, a practical product: one being a creative element, the other, an offerable product; both illustrating AIM Altitude’s design, engineering and manufacturing techniques and capabilities.
Ross Burns, Group Lead Industrial Designer at AIM Altitude’s Cabin Interiors division, said: “The Virtual Experience Studio will be a creative area where customers and visitors can customise an aircraft scene to their own taste. This ‘white space’ virtual-reality model uses state-of-the-art VR technology, to bring alive the interior space. Visitors to the stand will experience physical feed back blended with digital customisation of an array of units. Trim and finish, as well as ‘feature’ possibilities, will be enabled for visitors to see in real time how different products could look within the cabin architecture.”
The physical product being displayed is an exciting proposition too, with numerous new features, some of which AIM Altitude describes as revolutionary. These developments to the product have, Ross Burns explains, come about from customer interaction, where AIM Altitude has designed and engineered features to meet specific customer demands. The exact details, however, will remain under wraps until the Show itself.
About AIM Altitude
AIM Altitude designs, manufactures, certifies, and maintains cabin interiors for the world’s major airlines on Airbus, Boeing and other OEMs’ aircraft.
The market-leading products and services of AIM Altitude include: premium customised monuments, social spaces, bars, galleys and stowages, composite components and a full-service product support capability. AIM Altitude’s products are all inspirationally designed, meticulously engineered and beautifully crafted.
AIM Altitude is a global company headquartered in the UK, with bases in New Zealand, the Middle East, and North America. Whilst being a modern, innovative and pioneering company, AIM Altitude still has links to its roots as a small coachworks business, established in the UK in the early 1900s.
AIM Altitude is owned by leading Chinese multinational aviation company, AVIC International Holding Corporation. AVIC International’s mission is to develop overseas markets for the civilian aviation industry and expand international investment. AVIC International is involved in several business sectors, including aerospace, trade and logistics, retail, electronics and real estate investment, with revenue of US$25 billion in 2014. Additional information can be found at www.avic-intl.cn