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WHAT: Virgin America, the award-winning California-based airline and official airline of the Sunset Strip Music Festival (SSMF) for the fifth year in a row, has teamed up with Black Star Beer to sponsor the official VIP party of the festival honoring The Doors at SkyBar at Mondrian Los Angeles in West Hollywood to kick off the festival weekend on August 17 ? with a special performance by Ray Manzarek and Robby Kreiger of The Doors. Earlier this month, music fans also had the chance to win the ultimate weekend on The Strip. The winners will break on through to L.A., rock out at the Sunset Strip Music Festival, and meet members of The Doors at a star-studded VIP party and all who entered received a special flight offer on Virgin America.

Celebrating the vibrant musical legacy of The Sunset Strip, this year's SSMF will showcase a number of The Strip's most legendary clubs and bands. Clubs participating in the festivities during the three-day festival running from August 16 through August 18, include The Roxy Theater, House of Blues Sunset Strip, Whisky A Go-Go, Key Club and Viper Room. Sunset Boulevard will also be closed to traffic between San Vicente Boulevard and Doheny Drive for the street festival on Saturday, August 18 where headlining acts Marilyn Manson, The Offspring, Steve Aoki, Bad Religion, Black Label Society and other bands will perform.

Virgin America is the music fan's airline and has the largest in-flight entertainment library in the domestic skies. In addition to a 30+ -film library, live TV and video games at every seat Red? features music videos and more than 3,000 MP3s and allows guests to create their own playlists in-flight.

WHEN:

FRIDAY, AUGUST 17^th 8:00PM ? 12:00AM

WHERE:

SkyBar at Mondrian Los Angeles

8440 Sunset Boulevard, West Hollywood

MEDIA RSVP:

Please RSVP no later than August 16^th to:

melissa@fingerprintcom.net

RED CARPET:

Media should arrive for check-in and set up at 7:15 p.m. and report to the media check-in desk.

KEY VISUALS:

Celebrity Guests including:

- Ray Manzarek (Member of The Doors)

- Robby Krieger (Member of The Doors)

- John Densmore (Member of The Doors)

- Nicole Richie (Fashion Star)

- Marilyn Manson (SSMF headliner)

- Joe Manganiello (True Blood)

- Kellan Lutz (Twilight)

- Malin Ackerman (Rock of Ages)

- Sam Trammell (True Blood)

- Taryn Manning (DJ)

- Busy Philipps (Cougar Town)

- Shenae Grimes (90210)

- Jessica Stroup (90210)

- Rachel Federoff (Millionaire Matchmaker)

- Audrina Patridge (The Hills)

- Lynne Curtin (Real Housewives of Orange County)

Media Contacts:

Patricia Condon (650) 906-8147 / patricia.condon@virginamerica.com

Melissa Kubrin (310) 276-7500 / melissa@fingerprintcom.net

Ashley Garver (510) 919-9197 / agarver@blackstarbeer.com