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ARLINGTON, Va., Aug. 16, 2012 /PRNewswire/ -- ARC announced today that, since July 31, 2012, it has processed 2,087 Electronic Miscellaneous Document (EMD) transactions on behalf of American Airlines. EMDs allow travel agency (traditional or online) customers to pay for an air carrier's ancillary products at the same time their flight tickets are purchased. The EMDs were purchased by priceline.com customers for American's Preferred Seats and sold through the airline's direct connect technology provider, Farelogix.

"In pioneering the first significant EMD implementation in the U.S., the collaboration of these companies is noteworthy," said Mike Premo, ARC president and CEO. "It illustrates how travel agencies can provide better customer service while using their sales and marketing expertise to promote an air carrier's ancillary products. We congratulate American Airlines, priceline.com, and Farelogix for launching this innovative channel distribution program. ARC looks forward to others adopting the EMDs and enjoying the benefits of expanding their sales reach to the thousands of ARC-accredited travel agencies."

ARC has been EMD-ready since 2010, prepared to accommodate various ancillary charges within a single transaction and link them to multiple legs of an airline ticket. This provides significant process efficiency and flexibility, along with much greater account data tracking.

On July 30, American Airlines announced priceline.com as the first major online travel agency to sell the airline's Preferred Seats, a product exclusively available to travel agencies through American's technologically advanced direct connection to its host reservations system. Preferred Seats are desirable seats near the front of the Main Cabin and are available for purchase when booking a flight, up until the airport check-in cutoff time, beginning at $4 per flight.

About ARC:As the financial backbone of the U.S. travel industry, ARC enables commerce among travel agencies, airlines, and travel suppliers, and offers them secure and accurate financial settlement services. About 16,000 travel agencies and 190 airlines make up the ARC network. In 2011, ARC settled more than $82 billion worth of transactions between travel sellers and airlines. ARC also supplies transactional data to organizations, facilitating better business decisions through fact-based market analyses. Established in 1984, ARC is headquartered in Arlington, Va. For more information, visit www.arccorp.com.

©2012 Airlines Reporting Corporation (ARC) All rights reserved.

SOURCE ARC